Unleash the Power of Customer Testimonials

Consider the following statement: “I love your product. It was delivered promptly and in perfect condition. I’ll be sure to let my friends know.”

Comments like that can boost sales as much as significantly. Better still, when you get a testimonial from a customer, that person is likely to become a more loyal customer and help spread the word about your business’s products. If your enterprise is small or medium-sized, it probably doesn’t have the perceived credibility of a national brand. But even on a small advertising budget, you can increase credibility with the help of happy customers.

Testimonials increase the comfort of potential buyers and help them overcome their concerns about trying new products. So consider initiating a campaign to collect positive statements from your customers. The benefits include: Continue reading